This campaign was developed for an upcoming real-estate project. At the start, we had only a building render and a few beach photos. Everything else, including the models, the clothes, and the styling, was created separately with AI. We ran the assignment like a regular advertising project, selecting cast, wardrobe, and mood so the client retained full control over the final look and feel of the ad

Sunteck Print Ad

I- First Image - Beach Shot

Step 1 - Referencing

Series of three close-up portraits of a young woman with curly dark hair, wearing a white top, different background colors, neutral expressions, soft lighting.

Anahita- Indian Model - 25 years old

Ai generated model

A woman in a flowing orange dress walking along the beach at sunset.

Wardrobe

Dress proposed by the client

Family of three with a man, woman, and young child playing and walking along the beach near the water, with modern high-rise buildings, palm trees, and a sandcastle in the background.

Render of the upcoming project

Supplied by the client

A sandy beach with a few people walking along the shoreline, some near the water and some farther inland. The sky is clear, and there are trees in the background.

Actual Photo of the Beach

Step 2 - Initial Generation

A woman in a long orange dress walking along a beach with high-rise buildings and boats in the background during sunset.

First Draft:
We kept the look natural and raw.
A low-resolution render of the building was directly integrated into the AI-generated image
=> Lighting and proportions consistent with the rest of the scene.

Step 3 - Revisions

A woman in an orange dress walking on a sandy beach during sunset, with high-rise buildings and palm trees in the background, and boats on the water.

First revision
Better fit of the orange dress on the model
Brightness, contrast and colors corrections

A woman in an orange dress walking barefoot on a beach at sunset, with high-rise buildings and boats in the background.

Second revision
The overall lighting of the scene, along with the look of the beach, was also changed.

Step 4 - Final Version

A woman in an orange dress walking on a beach in Mumbai at sunset, with high-rise buildings, palm trees, and boats on the water in the background.

Final version

Second Image - Yacht Shot

Step 1 - Referencing

Three portraits of a young man with wavy dark hair, brown eyes, and a beard, wearing a black shirt in different outdoor and indoor settings.

Arun- 32 years old

Ai generated model

Three women with long, wavy hair are shown in different settings, all smiling or posing with a confident expression.

Yasmin - 27 years old

Ai generated model

A woman wearing a silky, white halter-neck wedding dress with a deep V neckline and a high slit revealing her leg, standing on a wooden dock by the water.

Wardrobe

Dress proposed by the client

A mannequin dressed in a beige suit with a white shirt, brown belt, brown loafers, black sunglasses, and a watch, standing against a plain white wall.

Wardrobe

Ai generated by us

A large beachside resort with several high-rise buildings surrounded by lush greenery, with a sandy beach and ocean in the foreground, and a blue sky with scattered clouds in the background.

Render of the upcoming project

Supplied by the client

Step 2 - Initial Generation

A couple sitting in a red speedboat on the water, with a cityscape of tall modern buildings and a beach in the background.

First Draft:
Once again we kept the look natural and raw.
Low-res render integrated; lighting and proportions consistent.

Step 3 - Revisions

Couple enjoying a boat ride on water with city skyline and beach in the background.

First revision
Color of the yacht
Brightness, contrast and colors corrections

A couple in elegant clothing sitting on a luxurious yacht on the water, with a city skyline and beach in the background.

Second revision
Body Language and position of models changed