This campaign was developed for an upcoming real-estate project. At the start, we had only a building render and a few beach photos. Everything else, including the models, the clothes, and the styling, was created separately with AI. We ran the assignment like a regular advertising project, selecting cast, wardrobe, and mood so the client retained full control over the final look and feel of the ad
Sunteck Print Ad
I- First Image - Beach Shot
Step 1 - Referencing
Anahita- Indian Model - 25 years old
Ai generated model
Wardrobe
Dress proposed by the client
Render of the upcoming project
Supplied by the client
Actual Photo of the Beach
Step 2 - Initial Generation
First Draft:
We kept the look natural and raw.
A low-resolution render of the building was directly integrated into the AI-generated image
=> Lighting and proportions consistent with the rest of the scene.
Step 3 - Revisions
First revision
Better fit of the orange dress on the model
Brightness, contrast and colors corrections
Second revision
The overall lighting of the scene, along with the look of the beach, was also changed.
Step 4 - Final Version
Final version
Second Image - Yacht Shot
Step 1 - Referencing
Arun- 32 years old
Ai generated model
Yasmin - 27 years old
Ai generated model
Wardrobe
Dress proposed by the client
Wardrobe
Ai generated by us
Render of the upcoming project
Supplied by the client
Step 2 - Initial Generation
First Draft:
Once again we kept the look natural and raw.
Low-res render integrated; lighting and proportions consistent.
Step 3 - Revisions
First revision
Color of the yacht
Brightness, contrast and colors corrections
Second revision
Body Language and position of models changed