Selected work / Virtual Staging
A virtual staging application that furnishes and styles empty interiors through a step-by-step workflow. It is built around the way we work, rather than a general-purpose tool.
The room's architecture, camera and light are kept as shot. What the workflow changes is the furnishing — the pieces, their placement and the styling — one controllable step at a time.
The technical problem
Placing furniture in a room is straightforward — a general model can do it. But a general model returns the average of every interior it has seen: a statistical composite rather than a specific choice. The output is usually plausible, and usually generic.
The difficult part is control — a specific piece, in a specific position, styled to a specific degree. It is difficult because the process is stochastic: each generated image becomes the input to the next step, so small changes propagate and the room drifts. Holding the room fixed while changing only what should change is the problem this tool is built to handle.
Before and after
StagedEmpty
Drag to compare. The windows, floor, ceiling and daylight are untouched — only the furnishing is added.
StagedEmpty
A specific furniture and styling selection for this room.
Inside the app
The pipeline playing through itself — brief, furniture, styling, and the final look.
Three points of control
Because each step's output feeds the next, the room tends to drift. Three decisions are kept explicit and fixed, rather than left to the model to average out.
Each example below changes one of them while the room, its light and its perspective stay constant.
The same room with two different furniture selections. The selection is specified, not inferred from an average.
The same pieces moved to set positions. The architecture, perspective and light stay constant across each.
Styling density from bare structure to fully dressed — rug, centrepiece, greenery — set explicitly rather than guessed.
The difference isn't generating an image — it's controlling which image you get.
Built around one staging workflow, from brief to final look. Different work has a different shape, and can be built to fit it.
