Selected work / Commercial AI Image & Video
Campaign films and images built with controlled AI: we cast the models, choose the wardrobe, set the mood and light, and revise like any ad project — so the client keeps full control of the final look.
From an empty stage to a seamless film, from a single building render to a finished print ad — below, four commercial projects and how they were made.
Film · Short · July 2025
We all carry the path we once took to school — every corner, every shortcut. This project set out to see if AI could recreate the ordinary setup of small-town India: streets, uniforms, gestures instantly familiar to Indian viewers.
With AI it's easy to generate the fantastic or the surreal. The harder test is the mundane — the everyday details that make something believable. It became an exercise in consistency across characters, clothing and location, pushing AI to hold the thread of reality from frame to frame.
References & moodboard








A few of the references collected — nostalgic, ordinary, instantly familiar.
TVC · Film · October 2025
A 40-second commercial built entirely from scratch with AI generation. The hard part was consistency: keeping the model's look, feel and identity identical across every frame of the full spot, so the film reads as one polished, seamless piece despite being fully AI-driven.
TVC · Film · October 2025
Copying the ordinary is harder than inventing the extraordinary. A 15-second finance ad built entirely with AI — not flashy, not experimental, but precise to the smallest detail. The challenge was invisibility: to pass on television as just another commercial in the ad break. That seamlessness, that banality, is where the real technical difficulty lies.
Print campaign · Real estate · July 2025
Developed for an upcoming real-estate project. At the start we had only a building render and a few beach photos — everything else, the models, the clothes, the styling, was created separately with AI. We ran it like a regular advertising assignment: casting, wardrobe and mood chosen so the client kept full control of the final look.





Real ad-making, with AI in the pipeline.
Cast, wardrobe, mood and revisions — run the way a shoot is run, so the work is controlled, believable, and the client keeps the final say.